Date: July 25, 2024
U.S. presidential candidate Kamala Harris unveiled her first campaign ad on Thursday, featuring Beyoncé’s iconic song «Freedom.»
Campaign Message
The video opens with a poignant question: “In this election, we face a question: What kind of country do we want to live in?” It continues, emphasizing the importance of freedom not just to survive but to thrive. The ad implicitly criticizes former President Donald Trump by highlighting the principle that “no one is above the law,” accompanied by images of Trump’s legal challenges.
Beyoncé’s Influence
Although Beyoncé has not officially endorsed Harris, her approval for using one of her most powerful songs suggests tacit support, particularly significant following President Joe Biden’s announcement that he would not seek a second term.
Conclusion of the Ad
The video concludes with Harris stating, “I’m Kamala Harris, and I’m running for President of the United States.”
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